Mainstream media celebrity feminists can seem unvarying in their homogeneity their presence is non-threatening, privileged and palatable, and is often connected with a 'feminism-as-a-business model'. While this opens up space for greater representation of feminist voices, paradoxically, much of the feminist discourse in the mainstream media problematically reinforces the dominant paradigm rather than challenges it. This amplification of feminist discourse by certain voices is occurring due to the possibilities for celebritisation generated by online and social media, gendered news and lifestyle commentaries. Abstract : The changing role of mainstream media has transformed how feminist issues are disseminated and debated resulting in the number of feminist commentators in the Australian media substantially increasing.
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